ISO 20252 is an international standard for market, opinion, and social research. It provides a framework to ensure that research services are delivered in a consistent, reliable, and quality-driven way. The standard applies to organizations involved in designing, conducting, and reporting research, including both quantitative and qualitative studies.
ISO 20252 sets out requirements for a quality management system in the research industry, covering all aspects of the research process, from project planning and data collection to analysis and reporting. It emphasizes transparency, integrity, and consistency in research methods and outputs. Key components include research design, sampling, data collection, data processing, reporting, and client communication. Certification to ISO 20252 demonstrates that an organization follows international best practices, delivers reliable and accurate research results, and maintains high ethical and professional standards.
Additional Benefits of ISO 20252
Ethical Research Practices: The standard promotes ethical conduct in research, ensuring participant rights, confidentiality, and data protection are respected at all times.
Improved Data Credibility: Structured controls and validation methods increase the accuracy and credibility of collected and analyzed data.
Clear Role Definition: ISO 20252 helps define responsibilities and accountability within research teams, reducing confusion and improving coordination.
Better Project Control: Standardized project management practices support improved planning, monitoring, and timely delivery of research projects.
Regulatory Compliance Support: The standard helps organizations align with legal, contractual, and data protection requirements relevant to research activities.
Stronger Competitive Advantage: Certification differentiates research organizations in the market, helping them win tenders and attract high-value clients.
Improved Stakeholder Communication: Clear documentation and reporting practices enhance transparency and communication with clients and partners.
